Augmented reality has been a hot topic in software development circles for a number of years, but it’s getting renewed focus and attention with the release of products like Google Glass. Augmented reality is a technology that works on computer vision based recognition algorithms to augment sound, video, graphics and other sensor based inputs on real world objects using the camera of your device. It is a good way to render real world information and present it in an interactive way so that virtual elements become part of the real world.

Augmented reality displays superimpose information in your field of view and can take you into a new world where the real and virtual worlds are tightly coupled. It is not just limited to desktop or mobile devices. As mentioned, Google Glass, a wearable computer with optical head-mounted display, is a perfect example.

A simple augmented reality use case is: a user captures the image of a real-world object, and the underlying platform detects a marker, which triggers it to add a virtual object on top of the real-world image and displays on your camera screen.

So how can Trademark Trackings Augmented Reality Services push your business into the future of marketing? Start engaging with your clients on new and exciting platforms that guarantee your brand stands out from the rest!

I personally invite you to contact me directly to set up a no-obligation consultation.

Best Wishes

Sifiso Khoza